Every morning, when I choose which jacket I will wear to work, I think of my grandfather. Although he passed away 12 years ago, I still use every day the very beautiful and elegant garments that he passed down to me. All of them are ´Made in Italy.´ As IESE’s professor of business ethics, I cannot find a better example of environmental sustainability for my students. What can be more environmentally sustainable than an elegant and beautiful jacket that lasts for more than 25 years?